![]() ![]() ![]() Do you think someone has marked you as spam? Although there is no clear way to tell, being marked as spam is damaging to your reputation.This doesn’t necessarily mean you need to wipe them from your list. As a reminder, soft bounces happen when an email reaches a recipient’s mail server, but gets bounced back undelivered before it reaches the intended inbox of the recipient.This usually means that the email you attempted to reach is undeliverable. Investigate who hard bounces during an email campaign.You can attempt to send a re-engagement email before removing them.Create a list of recipients who are not engaging with your emails at all.Here are a few ways to clean your email list: By doing so, you can really hone in on who your target or ideal client is. While cleaning your email list, be sure to take the time to look at where you are getting conversions, who is answering your emails, and how effective your campaigns are. What Is A Clean Email List?Īs we just mentioned, a clean email list is when contact lists are periodically checked to make sure there are no outdated or invalid email addresses. Sender reputation is very important for high email deliverability because it is the score that lets Email Service Providers know that you are a trustworthy source and not a spammer. Excluding the bad emails can decrease the amount of bounce rates and, in turn, improve sender reputation. Sending emails to invalid email addresses can also increase bounce rates on an email campaign, which nobody wants. By removing the outdated recipients on an email list, you are able to narrow down specific, target customers for their campaign. Doing so periodically can significantly increase email deliverability and open/engagement rates. The act of cleaning an email list requires you to go through and remove any contacts that may be outdated or invalid. Having a clean email list means that a user regularly checks their contact list and updates it to maintain the most up-to-date information. ![]()
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