![]() Launched in 2018 to rival YouTube in terms of video sharing, it’s not really been picked up by many brands yet meaning you have the upper hand when it comes to beating the competition. IGTV is Instagram’s long form video platform. How to add a link to your Instagram story when you don’t have 10k followers. So we don’t need to wait until we have 10k followers and the swipe up feature before adding links to stories. Luckily, there are a few other options we can use for the time being while we are working on growing our audience. But a simple swipe up would be so much quicker and easier for them (and us). Of course we can tell people to go via the link in our bio and keep our fingers crossed that they will do. Whether that’s to a new blog, or a product sales page. For the rest of us, who haven’t yet hit the magic 10k, it can be really frustrating not being able to link out from our stories. And if you do happen to fall into one of these two categories then you’ll see a chain-link icon at the top of your stories screen. The basic swipe up feature is only available to accounts with over 10,000 followers, or verified accounts (that elusive blue tick). ![]() But with Instagram only offering one placement for an external link (the bio), one of the questions I am asked most often since Instagram rolled out the swipe up option in stories, is: “how do I add a link to my Instagram story?” Instagram stories are great for small businesses, and with 500 million daily active story users worldwide, you could be missing a great way to connect with customers if you’re not already harnessing their marketing power. Good news for small business owners, there is now a way for EVERYONE to get swipe on on Instagram stories event without 10,000 followers! ![]()
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